Imagine some of the world’s most progressive snowboarders risking their lives to shoot in beautiful remote locations—all cut to great music. This year, Burton Snowboards chased winter to produce an original film to kick off the season, inspiring both core riders and newcomers to the sport. The creative production company behind this year’s project is Popular, a studio recognized for originating authentic athlete, personality, and lifestyle- driven creative for film, commercials, and branded entertainment. The award-winning partners of Popular—David Tindale and Jeremy Pettit—sat down with Adobe to share their experience switching from Final Cut Pro to Adobe Premiere Pro CS6 software to put together 13, Burton’s action-packed film for 2013.
Adobe: You previously used Final Cut Pro. We understand this was really one of the first times you had ever used Adobe Premiere Pro. Why did you switch?
Tindale: This was our first film stepping into full 1080 resolution. We knew we would be working with different camera formats and needed an editing solution that could handle everything. Footage was shot on RED Scarlet and Epic cameras, mainly—but some Cineflex, Panasonic HPX, GPS, GoPro, and a variety of DSLR cameras. It was incredible to just throw it all onto the Adobe Premiere Pro timeline and get straight to work. I think the main thing was the ability to deal with all these different formats. With so much footage and a tight timeline it was amazing to jump right into the edit and skip the time-consuming process of transcoding all of our footage.
Adobe: What was the switch to Adobe Premiere Pro like?
Pettit: The switch was pretty straightforward. We started working with Adobe Premiere Pro CS5.5 on an ESPN project last spring. I needed to work fast, so I just mapped the keyboard shortcuts from Final Cut Pro to Adobe Premiere Pro. But with the Burton project we moved to CS6 and I started using the regular Adobe Premiere Pro keyboard shortcuts—it wasn’t difficult. The improvements in the Adobe Premiere Pro CS6 interface made it more user friendly than the previous version. I love the “log and transfer” capabilities, such as the ability to see big thumbnails and scrub through them, set your project in and out points, and drop everything into your timeline. We were still learning as we went, but we found that right away, Adobe Premiere Pro is great for getting down to business.