Apr 4, 2013 Maxon & Adobe Announce Cineware & Cinema 4D Lite

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 Maxon & Adobe Announce Cineware & Cinema 4D Lite

First Step in Recently Announced Strategic Alliance Results in Streamlined Workflow and Improved Functionality for Motion Graphics and Visual Effects Artists.

MAXON, leading developer of professional 3D modeling, painting, animation and rendering solutions, today revealed the first step in its strategic alliance with Adobe Systems Incorporated, aimed at delivering a new level of integration between its powerful 3D application CINEMA 4D, and Adobe® After Effects®. The recently revealed next release of Adobe’s industry-leading software will include two MAXON technologies directly within the new Adobe After Effects: CINEWARE and CINEMA 4D Lite.

CINEWARE: The new live 3D pipeline between CINEMA 4D and After Effects, which eliminates intermediate rendering between applications, is made possible by CINEWARE, which establishes a bridge between the two applications. One of the biggest benefits to artists will be seen in a streamlined workflow, enabling them not only to import native CINEMA 4D scenes directly as assets into After Effects but also to utilize CINEMA 4D’s multi-pass workflow as layers. Users will benefit from decreased rendering time because CINEWARE makes CINEMA 4D’s Advanced Rendering Engine available directly inside After Effects. With access to this functionality, rather than having to render every revision, users will now be able to work on CINEMA 4D projects within After Effects and see the changes in real-time.

“This pipeline cannot be found anywhere else to this extent, and it will completely change the workflow of artists in the future,”
 says Harald Egel, MAXON’s co-founder and CEO.

CINEMA 4D Lite: Also included in the next version of After Effects is a taste of CINEMA 4D’s powerful workflow and toolset. This limited, yet feature-rich version of CINEMA 4D gives artists access to an exceptional selection of the software’s functionality. Since CINEMA 4D Lite launches directly from within After Effects, the availability of a full 3D application is expected to have a significant impact for artists interested in or already incorporating 3D into their After Effects workflow.

“Now more than ever, our users have been asking for 3D capabilities in After Effects to enhance their motion graphics and/or visual effects projects,” says Steve Forde, senior product manager for After Effects at Adobe. “CINEMA 4D is a ‘go-to’ application for 3D motion graphics. That’s why we have chosen to work closely with MAXON to provide digital artists a fully integrated 3D pipeline that allows them to spend more time to create compelling, rich media,” he adds.

What Artists Are Saying
Artists and other industry professionals who have beta tested the new After Effects release, which includes CINEMA 4D Lite, have raved about the new integration. “Now, instead of waiting for a 3D render to come out of CINEMA 4D, I can drop that CINEMA 4D file into After Effects and start to composite, color correct and add all those extra things that I do in After Effects directly on top of my 3D project,” says Nick Campbell (aka Greyscalegorilla). “The ability to have CINEMA 4D inside After Effects speeds up the whole workflow like crazy. If there’s a change, I don’t have to go back and re-render my 3D scene. I can go back to my CINEMA 4D file, make the changes, and it’s updated right away in After Effects. I think that’s huge.”

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